Tag: Marketing
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A Low Budget Makeup Brand Just Launched the One of the Greatest Campaigns of 2019 Using TikTok
E.L.F. cosmetics generated over 1 billion impressions reaching the highly coveted Generation Z using the video app, TikTok. What is TikTok? Launched originally as Musicaly.ly in the United States, TikTok merged with China’s Douyin in late 2017. Since the acquisition, the app has been downloaded more than 1 billion times and reportedly has more monthly…
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Start Focusing on Brand Values
Last year, Burberry made news when they burned $37 million worth of their “outdated” clothes, so the “wrong kind of people” didn’t get a hold of it. Imagine prioritizing your image, so far above the needs of other people, you simply burn something you didn’t use. Instead of repurposing or recycling their clothing, Burberry decided…
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Marketing in 140 Characters
This post was originally published on the IBM THINK Marketing blog by Haley Rose. How to Use Twitter in the Information Technology Industry We live in a digital world where the average person is exposed to over 5,000 marketing messages per day. Only 18% of traditional TV campaigns generate a positive ROI and the average American…
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5 Ways Technology Has Changed Marketing
Technology has a dramatic effect on how we do business, how we gather information, and how we interact outside the office. Technology is changing the landscape of the marketing environment, and as professionals, we have to learn how to incorporate all the changes to remain competitive. 5 Ways Technology Has Changed Marketing: The InternetObviously, the…
Haley Rose 