Tag: branding
-
Building a StoryBrand
The average person’s attention span is now eight seconds, and a typical person spends more than 30% of their time daydreaming. In a world where businesses have 7 seconds to make a first impression, how do you stand out? Storytelling. Stories are the one thing that can hold a person’s attention for hours. Storytelling is…
-
Start Focusing on Brand Values
Last year, Burberry made news when they burned $37 million worth of their “outdated” clothes, so the “wrong kind of people” didn’t get a hold of it. Imagine prioritizing your image, so far above the needs of other people, you simply burn something you didn’t use. Instead of repurposing or recycling their clothing, Burberry decided…
Haley Rose 