Category: Marketing
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A Low Budget Makeup Brand Just Launched the One of the Greatest Campaigns of 2019 Using TikTok
E.L.F. cosmetics generated over 1 billion impressions reaching the highly coveted Generation Z using the video app, TikTok. What is TikTok? Launched originally as Musicaly.ly in the United States, TikTok merged with China’s Douyin in late 2017. Since the acquisition, the app has been downloaded more than 1 billion times and reportedly has more monthly…
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Marketing in 140 Characters
This post was originally published on the IBM THINK Marketing blog by Haley Rose. How to Use Twitter in the Information Technology Industry We live in a digital world where the average person is exposed to over 5,000 marketing messages per day. Only 18% of traditional TV campaigns generate a positive ROI and the average American…
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How to Use Social Media to Generate Sales
Social Media has taken the marketing world by storm, and it has completely changed the way we do business. It is no longer an optional marketing tool. It is absolutely essential in order to remain competitive. With that being said, how does social media help you sell? How does an individual sales rep use social…
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5 Ways Technology Has Changed Marketing
Technology has a dramatic effect on how we do business, how we gather information, and how we interact outside the office. Technology is changing the landscape of the marketing environment, and as professionals, we have to learn how to incorporate all the changes to remain competitive. 5 Ways Technology Has Changed Marketing: The InternetObviously, the…
Haley Rose 