Category: Books
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Building a StoryBrand
The average person’s attention span is now eight seconds, and a typical person spends more than 30% of their time daydreaming. In a world where businesses have 7 seconds to make a first impression, how do you stand out? Storytelling. Stories are the one thing that can hold a person’s attention for hours. Storytelling is…
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The Happiness Advantage
Recently, I was watching top rated Ted Talks, and I came across Shawn Achor’s “The Happy Secret to Better Work.” In his speech, he talked about the reversal of our happiness formula. The formula most individuals try to follow is: Work Hard + Become Successful = Be Happy Unfortunately, it doesn’t work like that. Instead,…