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A Note on Gratitude Journaling
One year ago today, I purchased a very simple, moleskin notebook from Target to start my daily gratitude journal. The goal was to write down one thing, person, or activity I was grateful for every day for the duration of a year. Sometimes I wrote down something as simple as clean sheets, a lazy Sunday,…
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Toastmasters Speech #1: Ice Breaker
Toastmasters is an international education organization that teaches public speaking, communication, and leadership skills through a worldwide network of clubs. Since 1924, Toastmasters has helped people from diverse backgrounds become more confident speakers, communicators, and leaders. My Toastmasters journey started in May 2013 when I joined Corus360 as a summer intern. I attended monthly meetings…
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A Low Budget Makeup Brand Just Launched the One of the Greatest Campaigns of 2019 Using TikTok
E.L.F. cosmetics generated over 1 billion impressions reaching the highly coveted Generation Z using the video app, TikTok. What is TikTok? Launched originally as Musicaly.ly in the United States, TikTok merged with China’s Douyin in late 2017. Since the acquisition, the app has been downloaded more than 1 billion times and reportedly has more monthly…
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Building a StoryBrand
The average person’s attention span is now eight seconds, and a typical person spends more than 30% of their time daydreaming. In a world where businesses have 7 seconds to make a first impression, how do you stand out? Storytelling. Stories are the one thing that can hold a person’s attention for hours. Storytelling is…
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Start Focusing on Brand Values
Last year, Burberry made news when they burned $37 million worth of their “outdated” clothes, so the “wrong kind of people” didn’t get a hold of it. Imagine prioritizing your image, so far above the needs of other people, you simply burn something you didn’t use. Instead of repurposing or recycling their clothing, Burberry decided…
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The Power of Employee Brand Advocacy
The average consumer is exposed to over 5,000 marketing messages per day; however, only 16% of people trust advertisements from brands. Instead, 92% of people trust recommendations from friends and family over any other type of advertising which can be seen in the dramatic rise of influencer marketing and focus on establishing employee brand advocacy.…
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4 Ways to Empower Women in Technology
Did you know? Only 25% of IT jobs are held by women, and only 14% of top executives are women. Those are some staggering statistics, especially for young women starting out in their careers. Luckily, we have the power to change it. Here is how we can start fixing the gender diversity issue in IT:…
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Haley Rose 